Marketing as Stewardship with Ken Kinard and Mike Boyes
Is marketing your business inherently worldly? Or can Christian business owners faithfully market, advertise and promote their businesses? In this episode, the interview tables are turned: Ken Kinard and Mike Boyes of the Workwise podcast delve into this issue with Aaron Groen as the guest. We examine biblical wisdom for the issue of marketing in a world that has devalued truth and integrity. We talk about the biblical concept of stewardship and how a framework of stewardship informs our approach to marketing.
Conversation notes:
–Does marketing simply appeal to our vices?
–Can your business be a success if it isn’t growing?
–If you aim to be a faithful steward, could it be malpractice to not have a marketing strategy?
–Good, true and beautiful as a framework for marketing.
–Before you start marketing you need to know backwards and forwards what problem your business is solving and who you are solving it for. Part of good marketing is ensuring you have the right audience and that people who you don’t want to target can easily self-identify away from your products and services.
–I Corinthians 15:58: always abound in the work of the Lord.
–The redeeming purpose of your business: not simply profits. Your labor is not in vain.
–Is the Great Commission a call to marketing? What’s your conversion rate? Do you have any brand evangelists?
Learn more:
Check out the Workwise podcast.